Branding & Graphic Design

David Stroud • About & Work

Helping people create magazines, ebooks, websites, branding and photography since nineteen-ninety-something 🙂

How can I help you?

Selected Recent Projects

Ride On! New Website for the Edinburgh Festival of Cycling

As part of the “8 hours overtime for a good cause” event at Skyscanner, I led a small team to develop a new website for the Edinburgh Festival of Cycling 2016.Continue reading

After Dark Branding for Buffer

Recent design trends towards clean, minimal website layouts and user interfaces have led to a whole host of bright white or light grey backgrounds illuminating our screens… but if you look at your laptop, tablet or phone a lot in the evening, sometimes you need something a little less “intense.”

This led me to exploring alternative branding and colour palettes for a few different brands, starting with social media app Buffer. Taking the concept a step further, I also created a custom skin for Buffer’s website to switch the whole site into ‘after dark mode.’ Continue reading to see the video time-lapse and website UI changes…

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Energetic New Website for Award Winning Choreographer

I worked closely with international choreographer Janis Claxton who needed to showcase her award-winning work on a website that would look great on all modern devices. Janis had assembled plenty of great images and reviews, but the content and structure of her previous site had become confusing and difficult to navigate. We began by breaking down what she wanted to achieve, and were then able to design and structure a new site to highlight her work simply and cleanly. A unique design now reflects the energy and personality of her work, so Janis can now more easily showcase her previous work to potential clients, and go on to produce more great work as a result.

After working together, Janis had this to say:

I recently had the pleasure of working with David on the restructure and redesign of my web-site. David is not only a fine designer but a clear and organised strategic thinker – a great attribute for him as an artist to possess, and for me as an artist to receive. I really needed the organisational aspect of the web design to be clarified and I was amazed at how quickly and efficiently he helped me to find the answers, a balanced combination of advising and drawing out my own desires and needs. Love the new design and love the clarity he helped me find. David is efficient, quick, productive and fun!Janis Claxton, Award Winning Choreographer and Producer
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Graphic Design & Artworking for International Fashion Retailer

I recently had the pleasure of working with international fashion retailer M&Co. I designed their Autumn/Winter 2015 advertising campaign (which ran in the national press), as well as a one-off 8-page insert for a national newspaper and incorporating photography from their latest catalogue.

David was a valued addition to our marketing department at what was a very busy time of year for us. I would have no hesitation in recommending him for his friendly, professional approach and the quality of his work.Ailie Pollock, Brand Manager, M&Co
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Letterpressed Bookmarks for

12months12books started life as a side-project while creating my 2016 Thank-You cards. After seeing some beautiful letterpressed bookmarks, the idea of producing a bookmark which would encourage year-long reading and the discovery of new books was born!

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Brand Design & Web Development for UK Electrical Contractor

MBElectrical is a family-owned electrical contractor working across residential, commercial and industrial sectors. They pride themselves on providing the highest quality of workmanship, reliability, value for money and excellent customer service.

Their identity needed to reflect these values and set them apart from other electrical contractors. I have worked with the company’s directors – George and Paul – over the last few years, originally producing their new identity and business stationery, and more recently designing their new responsive website, various marketing materials, van livery, and signage for their new office.

David has worked with us for several years, originally developing our branding from scratch and producing our business stationery, marketing materials, building and van signage. He has also designed and implemented a new website for us. I would heartily recommend David to anyone requiring a well thought out brand which is flexible for print, online and real-world use.George Levings, Director, MBElectrical
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Brand Development & Web Design for Leading Media Training College

Pulse College provides some of the industry’s leading training courses in audio, music, film, gaming and animation. I recently completed a Sound Engineering Diploma at Pulse, and got to know the Directors — Tony, Aidan and Naomi — who are some of the nicest and most talented people I’ve met 🙂

I worked with them over the course of several months to design a new identity which was applied to a new website (which I also designed for them), their promotional videos, email newsletters, prospectus, and the signage used inside their studios.

David was great to work with. He produced our new branding – which we love – and designed a new website for us, re-writing and re-structuring the content from our old site as well as re-designing the look and feel. Our new logo and identity now reflects our professionalism and our range of world-leading training courses. Our branding is applied across our email newsletters, on our promotional videos, on the Macs in our computer lab and around our studio buildings – everywhere we can put it to promote our image to both current and prospective students.Aidan Alcock, Director, Pulse College
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